Our promise

5 key promises

We’re kind to hair and kind to the planet.

1. We use the maximum amount of certified organic ingredients and the minimum amount of chemicals.

To achieve great colour you don’t need lots of harsh chemicals that damage the hair. Hair responds best to natural ingredients.

Our higher-performing products use the maximum amount of certified organic ingredients with the absolute minimum of chemicals for naturally healthier hair with longer-lasting colour.

2. We source our ingredients ethically and use them carefully. We only use Non-GMO ingredients.

We select and process our ingredients very carefully to protect the environment, preserve natural stocks and make as little impact as possible.

We work with ethical suppliers who minimise their environmental impact and pay fair wages in safe working conditions.

3. We have never tested our products on animals.

Our products are safe and gentle on even sensitive skin. But we don’t and won’t test them on animals.

All our products are accredited by Choose Cruelty Free – a non-profit organisation that promotes a cruelty free lifestyle.

4. We believe in recycling and protecting the environment

We’re always looking for ways to reduce our carbon footprint and impact on the environment. We use energy-efficient, low-carbon methods and recycle where possible.

All our packaging is recyclable.

5. We have never used ammonia

We don’t like ammonia. We don’t like the smell or what it does to hair – and we never use it.

We believe in using natural ingredients that smell amazing and create healthier, higher-performing salons.

 

Environmental policy

We’re kind to hair and kind to the planet

We’re passionate about reducing the environmental impact of our products at every stage from design, manufacture, packaging and distribution to disposal.

We’re always looking for ways to reduce our carbon footprint and impact on the environment by:

  • Using energy-efficient, low-carbon manufacturing methods
  • Minimising waste
  • Conserving water
  • Making all our packaging recyclable
  • Using corn derivatives instead of plastics in packaging
  • Recycling our office and waste materials
  • Complying with all environmental laws and regulations
  • Complying with Good Manufacturing Practices for the Cosmetics Industry
  • Giving our employees the right tools and training to minimise their environmental impact

 

Animal testing

We have never tested our products on animals

Our products are safe and gentle on even sensitive skin. But we don’t and won’t test them on animals.

All our products are accredited by Choose Cruelty Free – a non-profit organisation that promotes a cruelty free lifestyle.

Accreditation by Choose Cruelty Free means we don’t test on animals and that no animals have been harmed in order to manufacture our ingredients or products.

Our ingredients are not:

  • Taken from an animal killed specifically for the ingredient
  • Taken from a live animal in a way that would cause pain or discomfort
  • Taken from wildlife
  • By-products of the fur industry
  • From slaughterhouse by-products

We’re also a member of the Cosmetics Toiletry & Perfumery Association that regulates the safety of cosmetic products in the UK.

 

Good manufacturing practices

Good Manufacturing Practices

As a leading independent manufacturer of organic hair products we’re passionate about providing exceptional products and exceptional service.

We embrace Good Manufacturing Practices to make sure that:

We make great products

  • Creating high-performing products as naturally as possible
  • Creating products that are kind on hair and kind on the environment

We take good care of our salons

  • Meeting the needs and exceeding the expectations of our salons
  • Working hard to make our service and products exceptional
  • Distributing the right products at the right time
  • Supporting salons with training, marketing and promotional material

We meet quality and safety standards

  • Developing our products in line with recognised cosmetic good manufacturing practices, local legislation and HSE guidelines for a safe working environment

We support our people

  • Providing personnel support and training
  • Communicating well
  • Monitoring our standards and progress at Board Level