Our four core values.

Reliability ♥ Respect ♥ Integrity ♥ Transparency

These values are at the centre of who we are and what we do. They represent our attitude, our decisions and our actions and set the rules by which we conduct our business. We are a brand represented by people, a conscientious and passionate group of human beings who care about other human beings, animals and our planet, and who believe in doing things the right way.

We believe…
• Animals should not have to suffer for beauty
• In maintaining the highest quality and safety standards
• In making products that are healthier for you, your staff and your clients
• In making our products responsibly

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