A few reasons why you should have a play with Clay.

Time to play with Clay.

New to our Control Styling range

Clay is our new firm hold Control styling product designed to give a sculpted and matt finish to the hair. Versatile and easy to use, it works wonders on any style whether it be for a matt look or to hold your curls for longer. So if you haven’t had a play with Clay, what are you waiting for?

Clay is specially formulated using two types of natural clay…

Amazonian White Clay

Clay contains Amazonian White Clay to retain moisture in the hair, to absorb impurities and to improve hair strength.

Bentonite Clay

Bentonite Clay helps to gently detox the hair and scalp whilst forming a strong hold on any styles. That is why we use this ingredient in our Clay! It is also soothing for irritated or sensitive scalps.

UK Salon Mentor, Natalie Lupton, showcases how to use Clay for curls.

Don't just take it from us, hear what our stylists say.

I really like the strong hold and the matte finish of the new Clay! I am so happy this is now released so I don’t have to order from a different brand to get the results any more.

Impressions Salon

I mainly use the new Clay on mens hair and kids, it is nice and I like it! I have only used it once on curly hair as have only recently seen that you can do this but it was nice to separate curls.