Our Ethics.

Animal Welfare.

We have NEVER tested our products on animals and promise to never sell our products to countries who insist on animal testing.

We are internationally recognised by animal welfare organisation PETA, and seek to abolish animal testing across the world.

Quality & Safety.

Being a British manufacturer we are required to adhere to some of the most stringent quality and safety standards in the world. We manufacture our own products at our own facilities which means we have tighter control methods from the moment our ingredients are sourced, right through to when our products are packaged and sent to you.

Health & Wellbeing.

We use high grade organic and natural ingredients first and foremost and only use synthetic ingredients when there are no suitable natural alternatives.

We use the lowest possible levels of PPD and steer clear of harsh chemicals such as ammonia, parabens, resorcinol and formaldehyde.

Environment & Sustainability.

We have a responsibility to help protect the environment in which we live and minimise any negative impact our activities may have.

We use efficient manufacturing methods, reduce waste and energy consumption, whilst also recycling as much as we can.  We source our ingredients responsibly from reputable suppliers. We ensure that all of our packaging is fully recyclable.

Partnerships.

We are excited to be working in partnership with The Green Salon Collective as part of our vision for a greener and more sustainable hairdressing industry.

Founded last year by environmental experts, hairdressers and eco campaigners, the aim of the Collective is to reduce waste in the industry and help salons begin their journey towards a more sustainable future.

Our values and vision couldn’t be more in harmony.

Chosen Charities.

We are proud to support four epic charities;

• My New Hair,
• GreenPeace,
• Plant Life,
• The Orangutan Appeal.

Made in Britain

We know what goes into our products and where the ingredients are sourced. How? Because everything is made by us at our own facility in the heart of England’s beautiful New Forest National Park.

We are proud to be Made in Britain certified.