Think Curl™

The UK’s 1st patented, ammonia free and vegan friendly perm.

Create beautiful, natural looking curls without the damage or breakage of traditional perms.

About the Perm.

Enriched with plant amino acids, Think Curl™ nourishes and protects hair throughout the perming process. Unlike most perms, Think Curl™ is free from ‘Ammonium Thioglycolate’, ‘Ammonia’, ‘SLS and SLES, which are known to irritate the skin, nasal passages and weaken the hair. Instead we adopt a much gentler approach, utilising ‘Cysteamine Hydrochloride’ which has the unique benefit of mimicking the ‘Cysteine Amino Acid’, helping to reform and strengthen the bonds within the hair.

As part of the Think Curl™ system we also have a separate ‘activator’ which can be added to the lotion to adjust the pH according to the hair type, making Think Curl™ suitable for use on any head of hair, even the most damaged.

How Think Curl™ Works

Think Curl™ utilises Cysteamine Hydrochloride and is free from Ammonium Thioglycolate and Ammonia. Its gentle chemistry means that Think Curl™ can work at a lower pH than perm lotions with Thioglycolates so that when breaking and reforming the bonds of the hair in order to reshape, it does so without the associated damage found with traditional perms. How? The absence of such harsh ingredients like Ammonium Thioglycolate means the swelling of the hair shaft (which usually happens during the perming process) is reduced, meaning that there is less damage to the hair shaft, producing a softer, less frizzy and more natural curl. Additionally the Cysteamine Hydrochloride helps to reform and strengthen the bonds within the hair, improving its overall condition.

Think Curl™ Perming System

Think Curl Activator

Think Curl Activator

Think Curl Hair Deodorizer

Think Curl Neutraliser

Think Curl Lotion

Features & Benefits.

  • Allows for perming any head of hair – even damaged over processed hair.
  • Free from harsh chemicals such as Ammonium Thioglycolate, Ammonia, SLS and SLES.
  • Less swelling of the hair shaft during perming.
  • Less damage and breakage than traditional perms.
  • Gives softer, healthier, more natural looking curls.
  • Deodoriser available to neutralise odour.
  • Gentle chemistry, designed to work as part of the Organic Colour System.
  • Vegan friendly.
  • Works for relaxing techniques too.

Key natural and organic ingredients.

  • Gluten free Wheat Protein – Protects and improves shine & softness.
  • Natural Soy Protein – Strengthening agent.
  • Chamomile – Conditioning and anti-inflammatory properties.

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