Social media support.
Post one.
The first post is a nice image that you can share as soon as you know you can re-open. Your clients will be waiting in anticipation for this announcement to come! We would recommend using some of the following hashtags as well to boost your engagement.
Here is an example of what you could say…
We are happy to announce that we are reopen and taking appointments! [Explain how clients can book with you.]
#backinthesalon #backtowork #haircuttime #weareopen #colourcorrection
Post two.
Hopefully this one makes you chuckle! But it’s also important to reassure your clients that you are happy to take them back even if they have used a box colour or gone against your recommendations. This can help ease some of the embarrassment your clients might feel.
Here is an example of what you could say…
We are ready to deal with difficult colour corrections and wonky fringes! Get your appointment in the diary and we will get your hair back to its gorgeous self.
#backinthesalon #lockdownhair #haircuttime
Post three.
High standards for cleanliness and hygiene are going to continue when we return to the salon. To help reassure your clients, we would suggest pointing out step by step what you are doing to ensure that the salon is clean.
Some guidelines we have seen include:
1) All salons/shops should be thoroughly cleaned and disinfected prior to reopening.
2) Remove all unnecessary items such as magazines, newspapers, service menus, any other unnecessary paper products and decor to avoid the spread of germs.
3) Maintain social distancing at all times.
4) Temperature checks of all clients when they enter the salon.
5) Limit people in the salon.
6) Stylists should wear masks in the salon at all times*.
7) Stylists should wear disposable gloves when servicing clients and change gloves between each client.
8) Continuous hand washing.
9) Hand sanitiser available for clients and stylists.
*Please refer to your country’s or state’s guidelines as they are different from place to place.
Here is an example of what you could say…
Cleanliness in the salon has always been a high priority for us. But now more than ever we are ensuring the highest levels of cleanliness to protect ourselves and you! [Give examples.]
#staysafe #hygiene #healthandsafety
Post four.
Some of your clients may be worried about coming back and might think you are out of practise! Make sure you reassure your clients that you have been using this time in lockdown to refine your craft and maybe even learn new skills. Mention that you have been participating in our OCS virtual workshops and share images of looks you have created during lockdown on yourself, family or heads.
Here is an example of what you could say…
We can’t wait to get our hands on your hair. We’ve been refining our craft and skills during lockdown by [Give Example].
#OCSeducation #OCSeducationathome #lockdowneducation
Post five.
Wet stretch tests will be more important than ever to determine the condition of your clients hair, it may have changed during lockdown and might even need more than one care product.
If possible set up a consultation with your client before their appointment to give you a clear plan of what the stylists will have to do the day of appointment. This will actually save time as you will know the condition of the hair, what products are on the hair, amount of regrowth and over all history of the hair during lockdown.
We would suggest communicating the importance of a consultation with your clients on your social channels before taking bookings.
Here is an example of what you could say…
Your appointments may take a little longer than usual, as we will have to analyse the condition of your hair. We may ask you to come in for a consultation appointment, or hold a consultation over the phone, to ensure that we have everything ready for your appointment.
#backinthesalon #lockdownhair #covidhair #colourcorrection #hairexpert #hairanalysis #hairtreatment #organichaircare #professionalhairproducts
Post six.
We should be doing a skin test before every colour appointment, to ensure that your clients have not developed an allergy to any ingredients within our colour products. Get your skin test postal packs ready and send them out before the appointment. This will save time!
We would suggest sharing something like the below…
To save time and ensure you are not in the salon for longer than necessary, we will be sending out patch test kits before your appointment. This is to ensure that you haven’t developed an allergy to any ingredients within our colour products. It’s really simple to do…
1) Wash and dry a small area of skin on the inside of the elbow or between the shoulder blades.
2) Apply a small amount of colour to the skin.
3) Allow to dry and cover with a plaster if required.
4) Leave on the skin for 2 hours and then wash off.
5) Monitor the test area for 48 hours for any signs of reaction.
#patchtest #backtothesalon #48hrpatchtest #safetyfirst #skinsensitivitytest
Post seven.
Remind your clients why they chose you in the first place! Because you offer a healthier option for hair without compromising on quality. We are an ethical brand; organic, cruelty free and vegan friendly.
Here is an example of what you could say…
We use the best products for your hair. Organic Colour Systems is…
1) 95% naturally derived and 60% organic ingredients
2) Dermatologically tested hair colour
3) Free from ammonia, parabens, resorcinol, gluten and GMO ingredients
4) Cruelty free
#againstanimaltesting #crueltyfree #ethical #vegan #crueltyfreehair
