Our assurances

Our salons stand out from the crowd as healthy, high-performing, ammonia-free environments and thriving businesses.

Healthy business

Our salons are a breath of fresh air to the hair colour industry.

We make salons stand out from the competition and attract clients by offering our unique, natural and ethical hair colour alternative with outstanding results.

We’re dedicated to helping salons become healthy, profitable businesses.

Our salons get lots of professional support from us including in-depth training, marketing and promotional materials.

Healthy salon

We don’t like ammonia. We don’t like the smell or what it does to hair – and we never use it.

We believe in using natural ingredients that smell amazing and create healthier, higher-performing salons that are nice places to work.

We make all our own products in the heart of the New Forest in Hampshire using lots of lovely organic and natural ingredients.

Healthy hair

Our gentle products are kind to hair and make it naturally healthier.

We use the maximum of certified organic ingredients and the minimum of harsh chemicals.

And because hair responds better to natural ingredients our products give outstanding results.