Why us

Our promise

Our colour is kind to hair and kind to the planet – with the maximum certified organic ingredients and the minimum of chemicals.


We believe passionately in education and have a variety of workshops available...

Our assurances

Our salons stand out from the crowd as healthy, high-performing, ammonia-free environments.

Our system

Our System takes both you and your clients on a journey to healthy, longer lasting colour...

Naturally better

Make hair look naturally healthy with our gentle but effective products made in Britain from the maximum of certified organic ingredients and minimum of chemicals.


People get happy when their coloured hair looks naturally healthier. Here are some of the nice things they say about us.


It’s easy to achieve naturally healthier hair with our colour system. Here are our answers to some frequently asked questions.